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Magazines

Research World (June 2003)

The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.

Catalogue: Research World 2003
Author: ESOMAR B.V.
June 1, 2003
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Citation

B.V., E. (2003a, June 01). Research World (June 2003). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-2003-


Research papers

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001
Authors: Anyvonne Carnot, Martin Oxley
February 11, 2001
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Citation

Carnot and Oxley (2001a, February 11). Is the Internet the future of market research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-the-internet-the-future-of-market-research-


Magazines

Research World (June 2000)

The growth in international research fuelled by globalisation, multi-trading, and ICT is well-documented. Levitt's classic thesis on globalisation and market homogenisation has been tempered by increased concern with diversities and cultural...

Catalogue: Research World 2000
Author: ESOMAR B.V.
June 1, 2000
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Citation

B.V., E. (2000a, June 01). Research World (June 2000). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-2000-


Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998
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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/managing-the-knowledge


Research papers

The information paradox

This paper has two aims: first, to send out a wake up call to us market researchers as a profession. If we don't want to fade into oblivion like the buggy whip,the time to begin a fundamental change of market research is now. And, secondly, to...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Alecia S. Helton
Company: Texas Instruments
June 15, 1997
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Citation

Helton, A. S. (1997a, June 15). The information paradox. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-information-paradox